Media relations, Brand Coverage, spokespersons
Strategy, PR, Photography, Creative Direction, Producer, Brand Identity, Copywriting
Created, wrote, produced media, blog and public relations through impactful storytelling, meaningful coverage, media engagement, social media crisis strategy, community engagement, content creation, and instigated conversation and authentic dialog. Launched educational programs for product and pet well-being over multi-channel platforms which include press, literature, lectures, blog, podcasts, youtube videos, social media and more.
Created, wrote, produced media, blog and public relations through impactful storytelling, meaningful coverage, media engagement, social media crisis strategy, community engagement, content creation, and instigated conversation and authentic dialog. Launched educational programs for product and pet well-being over multi-channel platforms which include press, literature, lectures, blog, podcasts, youtube videos, social media and more.
Wrote, created and published multiple Product Guides, Pet Health Guides and Diet Protocols with endorsement of Dr. Doug Knueven, 88+ pages
Created and launched the company executive program, Answers for Veterinarians, which reached veterinary practices across the U.S. educational programs for product and pet well-being over multi-channel platforms which include press, literature, lectures, blog, podcast, youtube videos, social media and continuing education credits for veterinarians.
Monthly podcast Conversations with Veterinarians hosted by Dr. Doug Knueven with special veterinarian guests covering topics from pet diets, raw feeding science, pet health and well-being.
Produced, created and published Answers Beyond The Bowl blog - here with guest contributor and Answer's Veterinarian Dr. Doug Knueven. Blog was created, written, managed and published with editorial stories and monthly articles on raw nutrition, agricultural and farming practices, pet success stories and hosted a list of guest contributors.
Media relations included LIVE monthly social engagements and special guest segments on Facebook with company brand spokesperson hosting Q&A sessions, education tutorials, diet and well-being practices, and delivering product awareness directly to target audiences. Creative direction, marketing insights and production ensured meaningful conversations and insightful methods which created newsworthy coverage, built brand credibility and reputation through positive enforcement. Building product confidence and empowering pet owners was an authentic tactic used through impactful storytelling, social conversations and feedback, which created community engagement.
Answers Academy was an on-line learning segment, educating the public on fermented raw nutrition and Answers products. Launched as a monthly YouTube tutorial, each segment was dedicated to teaching customers dietary recommendations using Answers products for pet well-being. Hosted by the company brand spokesperson, segments included diet protocols specifically created for certain ailments, product health benefits and learning about biologically appropriate nutritional fermented raw feeding science. Programs were cross-marketed through social media platforms, emails, and utilized company diet protocols and health guides that were made available to the public.
